Jeff
Bertrand is an artist who has really come in to his own in recent history. A Scholastic American Vision Award winner at
age 17, Bertrand has long been showcasing an unusual talent for his age. A mostly ‘self-taught’ artist, Bertrand was
born and raised in Nashville, TN and immersed himself in the music culture of
the city as well as the outsider art, graffiti, and tattoo culture that
abounds. The art that won him his
American Vision Award was displayed in the Cochoran Museum of Art in
Washington, D.C. and purchased by Scholastic for their permanent
collection.
Jeff's
work has been exhibited at galleries in Los Angeles, Washington D.C.,
Louisville, KY and just about any and every space that would let him hang
something on the wall. In Nashville, TN
he is a recognized figure in the outsider and/or lowbrow art world. He has also participated in different art
festivals around the country, including Big Crafty in Asheville, NC and the
MuddyRoots Music Festival in Cookeville, TN.
Bertrand
is an active artist in Art-o-Mat, a company that refurbishes cigarette machines
and stocks them with original art the size of cigarette packs. These machines are showcased heavily
throughout the country and are making their way around the world. Recently, Jeff auditioned for the second
season of Bravo’s Work of Art which is a reality-based competition show for
artists of all backgrounds and mediums.
Though
art shows and festivals are a big part of his career, Bertrand is also known as
a readily available commission artist.
Any crazy idea you have in your head, he can translate into an amazing
one of a kind piece of art. Hayley
Williams of the band Paramore can be called a collector of his work. She purchased a piece of his that was hanging
in a hair salon he worked at and this quickly evolved into commission work from
her record label for a Paramore t-shirt design. Williams has also commissioned
him personally to do a painting for her boyfriend, Chad Gilbert of New Found
Glory. Hayley Williams isn’t the only
celebrity collection where you can find an original Bertrand. Mike Wolfe and Frank Fritz of the History
Channel show American Pickers, comedian Tom Green, Brendan Benson of The
Raconteurs, filmmaker Harmony Korine and Isaac, Taylor and Zac Hanson have all
gotten their hands on Bertrand’s work.
Using
his talent to benefit others is something that is also important to
Bertrand. He has worked with
organizations such as Hands on Nashville by organizing “Art Flood”, a show that
benefitted victims of the Nashville flood of 2010. He has worked with The SamFund, which
supports young cancer survivors to be successful in their lives and become more
than their disease.
If
you asked Bertrand to describe his work he would say that he creates by
thinking ‘outside of the box’, incorporating colorful auras behind his
characters and incorporating spray paint and splashes of varying colors. Vintage books, ephemera (such as newspapers
and magazines), photography and keys are all major components to the success of
his art style. His art is raw, often to
the point of being eerie and surely evokes thoughts of both life and
death. Viewing his work, you’re sure to
be kept on edge and you might even find that his appeal is more about how you
are left than about what you have seen.