Yeoman's in the Fork Blog

167
01/10/2012 04:30 PM Posted by: Mike Cotter

As with most sellers of anything rare these days, we are consistently scouring the internet for additional venues to showcase our wares. Rare books, documents, paper ephemera, etc… can be found for sale on hundreds of sites on the internet, but which ones are worth the time and effort and above all, THE COST? Which sites will yield us the new collector and/or seasoned veteran looking for a change? Which site gets the traffic you need to make listing their worth all the effort that goes into listing on it? While we currently list our books for sale on over a dozen such sites it has hit me like a stern slap in the face on prom night that our own dedicated site is the most important for us as well as you! You’re able to really get a feel for who we are as people and as professionals in our industry. Why is it that we must all waste our precious time pushing our past, present and future customers to another website to simply get a cut of the money that should be staying in your pocket? While this is absolutely a rhetorical set of statements and questions, it is truly mind-boggling that sellers are all in the same predicament and the customer will most likely always do better by working directly with one and/or a few of us. While there is no substitute for researching and comparing prices, the reputable sellers out there will usually always share with you what others are asking for their copies of a similar product. They will also elaborate on why their own copy is higher or lower in price, depending on what the individual case calls for. Have we all fallen victim to the fear creating demon called the internet? Have we lost all sense of what sort of relationship we should have with those who we buy our collectibles from? Perhaps we should all watch ‘Jerry Maguire’ again.

Thanks for your continued business with Yeoman’s in the Fork and I look forward to meeting you in the 3-Dimensional world where you will usually find me sitting behind a desk in our shop listing books and/or seeking out what I might want to add to our inventory…

Mike Cotter, Director of Operations
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